What is Customer Engagement?
Customer engagement is about encouraging your customers to interact and share in the experiences you create for them. A strong and positive customer engagement strategy will create brand growth and loyalty which in turn results in improved profitability. It is difficult to over estimate the importance of customer engagement.
The Nikia Difference
Nikia’s approach to customer engagement is simple... focus on the customer. We deliver an environment that encourages your customers to interact with you and share what matters to them, thereby creating an atmosphere for partnership during the entire experience.
Nikia knows that businesses that take customer engagement seriously perform better. They are focused on delivering a positive customer experience and customer value creation, not just on revenue or cost savings. Taking advantage of the cloud and the newest engagement technologies allows Nikia to deliver a service that integrates easily with your existing systems and gives you a low cost, quick and highly engaging path to interact with your customers.
At Nikia, we focus relentlessly on providing your customers an experience that far exceeds your competition. Our process and service is effective at retaining existing customers, introducing them to new services and offerings (cross-selling and up-selling), and providing a competitive advantage that attracts new customers. Furthermore, we will work with your organization to provide the data and coaching to continuously improve your results. We succeed only if you succeed.
PROJECT SUCCESS PATH
Customer Engagement Facts
“Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.” - Aberdeen
“Customers who are fully engaged represent 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer.” - Gallup
“58% of executives reported not having a formal customer engagement program in place, and 60% didn’t know how many customers they’d lost over the past year.” - Convero
"70% of buying experiences are based on how the customer feels they are being treated." - McKinsey
“Only 25% of Milennials are fully engaged customers, and their engagement is highly dependent on technology. In order to attain their attention brands much achieve excellence in every channel.” - Gallup